Implement a Blue New Deal for coastal communities

Implement a Blue New Deal for coastal communities

Put coastal communities in control so they can shape local priorities, value their greatest asset and revitalise the UK coast.

Once the source of prosperity for many coastal communities, the UK’s seas are now sometimes perceived as a barrier to their economic progress. Our coastal communities are often the most disadvantaged and distant from public decision-making, with many people feeling held back.

Somewhere, Britain lost something very important: our belief in the sea as a source of prosperity. It is our task to get it back. Turning back to the sea means getting more people excited about what our coast has to offer and growing a new generation of innovative coastal and marine businesses. The Blue New Deal is a plan to put people in control so they can shape local priorities, value their greatest asset, and revitalise the UK coast.

Put local people in control

  • Communities want the power to define what economic success looks like for their areas. Community-led plans should be taken far more seriously within the wider decision-making system. The economic progress they work towards should be defined by locally felt economic benefits, rather than simply by contribution to the area’s gross value added (GVA) or short-term financial returns.
  • People need the capability and opportunities to play active roles in influencing their local place and economy. This includes offering local training in technical and financial skills to build local expertise; providing forums and events for people to meet and interact; and rekindling people’s connection with their local natural environment.
  • People and communities want greater control over the public goods and services they rely on, such as housing, energy, land, and transport. Inward investment needs to add value to a place without pricing local people out. Innovative models of common ownership can help harness assets like land and energy for the good of the community.

Plan for coastal change

  • Coastal areas have unique planning challenges and they need confidence to plan robustly and innovate for the future. A regional planning tier should be re-established to integrate land, coastal, and marine planning, and make it easier for different areas, authorities, and economic sectors to work together.
  • Coastal communities need support to face the difficult decisions imposed by a rapidly changing climate and coastline, including relocation. Innovative approaches to adapting to coastal change need to be seen as an equally important measure as just defending the coast, and should be reflected as such in planning policies.
  • Experimentation is crucial to help build the evidence needed to prioritise alternative solutions to managing our coast. Government should support coastal areas in funding innovative approaches in their locality.

Invest in a coastal transformation

  • Government should treat the coast as a unique case in its national approach to both industrial strategy and infrastructure development. There should be a coastal industrial strategy and targeted public investment to build the capabilities of places, people, and communities on the coast.
  • Local projects need better access to finance than the big banks are able or willing to provide. Government should encourage a more diverse network of local and regional banks to channel investment into sound local businesses.


  • Visitors – from home and abroad – need to be inspired by how much the UK coast has to offer and to find it easy and affordable to visit. A UK coastal tourism push is needed; transport connectivity and affordability must be a high priority.
  • Accessible, wildlife-rich seafronts, and a healthy marine environment, are assets to tourism and vital for communities to take pride in what their local areas have to offer. Post-Brexit, the government should retain and strengthen the EU’s Bathing Water Directive to have the continent’s cleanest coastline and beaches.
  • Strong local supply chains retain more value locally – it shouldn’t just be a few shops that benefit from visitors to a place. Communities, industry, training centres, and government need to play their part in supporting small and medium enterprises (SMEs) and businesses that create positive local economic, social, and environmental impact.


  • The UK should lead the world in offshore and marine renewable energy. Businesses, local authorities, innovators, and communities need a clear commitment from government to long-term innovation funding and to rapidly phase out support and rhetorical backing for fossil fuels.
  • Communities and towns should be empowered to become centres for community-led renewable energy – both community owned energy and other projects with genuine local benefit. As part of this, the right conditions and proper access to finance are essential.
  • The UK needs an ambitious programme to insulate homes and buildings, reduce energy bills, and cut carbon emissions. Energy efficiency must be a UK national infrastructure priority.


  • Fishers need healthy fish stocks – today and for years to come. National policy must follow scientific advice to set fishing limits sustainably and preserve future fishing opportunities.
  • Smaller boats are the lifeblood of thriving ports – those that are fishing sustainably need to get a larger share of fishing opportunities. The UK currently gives only 1.5% of the national fishing quota to the smallest category of boats, even though they make up over 75% of vessels.
  • Fisheries management and governance need to better support fishing communities. The UK needs a small-scale producer organisation (PO), which can give smaller boats a voice and greater control to help rebalance power in the fishing industry.


  • Aquaculture innovators need the government’s support and commitment to pioneer new sustainable aquaculture businesses, including funding to support innovation focused on raising environmental standards.
  • Businesses should come together and collaborate with local authorities to set up local or regional​‘seafood hubs’ that provide support, training and marketing opportunities to aquaculture producers and fishers, and better connect them with the local economy and communities.
  • Clean water is essential for fish and shellfish health, and therefore crucial to the success of aquaculture businesses. As part of a wider effort to have the continent’s cleanest coastline and beaches, regulators must ensure the UK meets current EU water quality targets, and increase, or at least keep the same, targets post-Brexit.

Policy in practice

Projects that demonstrate the benefits or may be helped by polices like this.

  • Isle of Eigg
    Community-owned Eigg has been labelled Britain's most eco-friendly island.
  • The Annexe
    Hartlepool has one of the UK's highest unemployment rates, but new approaches aim to buoy local wealth.
  • Poole Harbour
    A once illegal fishery has been reborn as a model of sustainability.
  • Marine Dream Hub
    Coastal hub brings together marginalised communities to make the most of their marine environment and boost their local economy.
  • Sovereign Harbour
    Threatened by corporate developers, a fishing community took control of their harbour.
  • The Exchange
    This community arts centre has plans for workspaces, exhibition space and housing in neglected local buildings.
  • Arran COAST
    Community-led campaign saved seabed and marine life from devastation.
  • Portpatrick Harbour
    Community shares helped a struggling village revive its harbour.